Keep track of your Instagram posts, stories, feed, bio, and hashtags.
1. Make a strategy and a content calendar chock-full of great ideas.
When we develop content, we spend a lot of time thinking about concepts, delivery, and optimization.
When we post photographs and videos to a business or brand’s cheap instagram views, it should be no different.
Spend some time coming up with interesting content ideas that correspond to the seasons, holidays, forthcoming events at your company, and (most importantly) your overall traffic and sales goals.
You may still be adaptable and post on the spur of the moment as inspiration strikes.
But, rather than scrambling for something to post, having a library of ideas and a (tentative) plan will keep you ahead of the game.
You could post numerous times a day or several times a week, depending on your business.
Make a content strategy for Instagram and stick to it.
2. Only share well-composed images and videos that are in focus.
When sharing to Instagram, only utilize high-resolution photographs and videos.
By high quality, I mean photos that are crystal clear and unpixelated.
Above all, Instagram is a visual platform.
There isn’t any place for shaky photographs.
Or photos with a portion of the image missing.
It doesn’t have to be up to the standards of the BBC or National Geographic. It must, however, be in focus.
Low-quality content will not be shared.
You might even lose some followers as a result.
3. Experiment with various filtering and dimensioning options.
You can have fun with filters and utilize different dimensions just because you’re a corporation.
Filters, on the other hand, should be used on your material.
People are more inclined to share and follow your account if your photographs are creative, unique, and intriguing.
You may take it a step further by downloading photo editing tools to further enhance your images.
Don’t limit yourself to square proportions when it comes to dimensions; landscape and portrait options are also available.
Try out the different dimensions and find what works best for you.
4. Feed Your Persona Research Using Instagram Analytics
You’ll get access to metrics that show when your audience is most engaged if you sign up for an Instagram business account (which is free).
Make the most of that information by optimizing your posting schedule.
Instagram also provides information about your audience’s age, gender, and geography, which can be useful for conducting persona research.
5. Include people that interact with your brand in your photos.
Tag relevant accounts so that you appear in their tagged feed, which is another way to be discovered by those who aren’t following you.
If you manage a fitness facility and take a group photo after a Zumba class, make sure to tag every single person in the picture. It will automatically populate all of their tagged feeds.
Their followers (many of whom have presumably same interests) will read the post and learn about your studio.
Other brands and corporate accounts can use this method as well.
If you’re a wedding photographer, for example, tagging the wedding vendors in your images is a recommended practice.
In a photo of the reception, for example, a DJ, cake baker, wedding coordinator, and wedding location might all be tagged in the same picture.
It benefits all of the businesses involved: each gains greater visibility and leads to more discovery as brides-to-be seek for suppliers — chances are, if someone is looking for a wedding venue on Instagram, they are also looking for a photographer and a variety of other connected vendors.
If you have the ability to share the spotlight and tag others, please do so.
It’ll also return the favor by bringing you more Instagram followers and leads.
6. Use branded hashtags and CTAs in your Instagram bio.
A call-to-action, branded hashtags, and a link should all be included in your bio, which is crucial in attracting new Instagram users.
Users will learn about you or your brand in this part and decide whether or not to follow you.
However, avoid pleading, seeming desperate, or coming across as spammy.
Include “Follow People Who Follow Me!” in your bio, but not “Follow People Who Follow Me!”
You want to introduce yourself to users and explain why they should follow you.
Make sure to update this area as needed.
You might mention that piece of information in your bio if you were conducting a contest.
7. Include CTAs and ask questions in your posts.
Include a clear call-to-action or a question at the end of each post to increase interaction.
CTAs may include the following:
- Learn more by clicking the link in my bio!
- If you want to see more videos like this, double-tap!
- You’ll never miss an update if you follow us.
- You can also ask questions in this section.
Let’s imagine you own a yoga studio and want to share a fast video of a teacher demonstrating how to get into a specific pose.
“Tell us what postures you’d like to see exhibited in future videos in the comments!” you may put at the end of your caption.
This will keep your audience interested, demonstrate that you care about what they want to see, and provide you ideas for future posts.
8. Include an Instagram link on your website and in your emails.
Add an Instagram icon to your social links or embed Instagram content on your website to ensure that existing clients and customers find your Instagram.
Your email signature can also include a link to your company’s Instagram account.
Also, utilize a plugin to automatically feed your most recent Instagram posts to your website.
This is a terrific method to get the word out about your new account to those who frequent your site on a regular basis and grow your client base.
9. Share Instagram content on Facebook and Twitter.
Cross-posting Instagram material to Facebook and Twitter can encourage people to visit your Instagram account.
Users who aren’t aware that you’re on Instagram but follow you on other platforms will learn that you’re there as well, because the post will state that it was posted from Instagram.
You can choose to have cross-posting happen automatically for all of your posts or do it manually for a few.
10. Run contests and campaigns to broaden your brand’s reach.
You can organize contests and campaigns to attract more people to your page once you’ve established a following.
Running an inspiring Instagram contest, for example, can help you generate visitors to your website or sell your goods.
You can either invite your followers to like, comment, use a specific hashtag, or tag a buddy.
When consumers are asked to tag a friend, your brand and page are exposed to more Instagram users.
It’s a great approach to raise brand exposure and reach, as well as a great strategy to obtain more Instagram followers.
